Seemor says...

thirty7 Restaurant + Bar is a standout gem in Covent Garden, blending creative modern European cuisine with a warm, welcoming vibe that makes every visit feel special. The staff—often mentioned by name—go above and beyond, offering expert wine recommendations and genuine hospitality that regulars and newcomers alike rave about. The setting is lively yet intimate, perfect for a pre-theatre meal, a cozy date, or a celebratory night out. Expect a thoughtfully curated menu that changes with the seasons, featuring inventive small and big plates, a robust wine list, and a downstairs bar for those in the know.

Culinarily, thirty7 leans into contemporary creativity (Innovation Level 7.9), with dishes like ChalkStream trout tartar, cocoa-rubbed cauliflower, and the signature '37 Burger' with Raclette and peppercorn sauce. The kitchen isn't afraid to experiment—think harissa, furikake, and strawberry mostarda—while still offering enough familiar anchors for less adventurous diners. This is a spot for food lovers who appreciate bold flavors and playful twists on classics, though those seeking plain comfort food may find the menu a bit too adventurous.

For families: while the staff are accommodating and the burger is a hit with younger guests, the overall menu is geared toward adults and adventurous eaters. There are a few kid-friendly options (burger, fries), but most dishes feature creative ingredients and flavor profiles that may not appeal to picky children. If your kids are open-minded eaters, they'll be fine; otherwise, you may want to look elsewhere for a more traditional children's menu.