Privacy Policy
Last updated: 23 October 2025
1. Introduction
Seemor is an AI-powered restaurant discovery platform operated by Larracos Labs LTD (Company No. 16781423), registered in England and Wales. This privacy policy explains how we collect, use, store, and protect your personal information.
We are committed to protecting your privacy and ensuring transparency about how we handle your data. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
Larracos Labs LTD
Company Number: 16781423
Registered Office: Suite 62, 28 Old Brompton Road, London SW7 3SS, United Kingdom
Email: hello@larracoslabs.com
3. Information We Collect
3.1 Information You Provide
- Email Address: When you join our waitlist or create an account
- Account Information: Name, preferences, and settings you configure in your account
- Communication Data: Messages you send us through support or feedback channels
3.2 Information We Collect Automatically
- Usage Data: Pages visited, features used, time spent on the platform
- Device Information: Browser type, operating system, IP address
- Analytics Data: Collected via Google Analytics including page views, session duration, and referral sources
- Cookies: We use cookies and similar tracking technologies (see Section 8)
4. How We Use Your Information
We process your personal data for the following purposes:
- Service Delivery: To provide access to Seemor and personalize your restaurant recommendations
- Waitlist Management: To notify you when we expand service availability
- Product Improvement: To analyze usage patterns and improve our platform
- Communication: To send service updates, respond to inquiries, and provide customer support
- Analytics: To understand how users interact with our platform and optimize performance
- Legal Compliance: To comply with legal obligations and protect our rights
5. Legal Basis for Processing
Under UK GDPR, we process your personal data based on:
- Consent: When you voluntarily provide your email address for the waitlist
- Contract Performance: To provide the Seemor service when you create an account
- Legitimate Interests: For analytics, product improvement, and security purposes
- Legal Obligation: To comply with applicable laws and regulations
6. Third-Party Services
We use the following third-party services that may access or process your data:
7. Data Storage and Security
Your data is stored securely using industry-standard encryption and security measures. We use Supabase for data storage, which hosts data in secure data centers with appropriate physical and technical safeguards.
While we implement appropriate security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you of any data breaches as required by law.
8. Cookies and Tracking
We use cookies and similar tracking technologies to improve your experience and analyze platform usage.
Types of Cookies We Use:
- Essential Cookies: Required for the platform to function (authentication, security)
- Analytics Cookies: Google Analytics cookies to understand usage patterns
- Preference Cookies: Remember your settings and preferences
You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our platform.
To opt out of Google Analytics tracking, visit: tools.google.com/dlpage/gaoptout
9. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:
- Waitlist Data: Until you request deletion or until we delete our waitlist records
- Account Data: Until you delete your account or request data deletion
- Analytics Data: Up to 26 months (Google Analytics default retention period)
- Legal Requirements: We may retain certain data longer if required by law
10. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a machine-readable format
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent at any time where we rely on consent
To exercise any of these rights, contact us at hello@larracoslabs.com. We will respond to your request within one month.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately. Visit ico.org.uk for more information.
11. International Data Transfers
Your data may be transferred to and processed in countries outside the United Kingdom, including the United States (for services like Google Analytics). We ensure appropriate safeguards are in place for such transfers, including:
- Standard Contractual Clauses approved by UK authorities
- Adequacy decisions by the UK government
- Service providers with appropriate data protection certifications
12. Children's Privacy
Seemor is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
13. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on this page and updating the "Last updated" date.
We encourage you to review this policy periodically. Your continued use of Seemor after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:
Larracos Labs LTD
Email: hello@larracoslabs.com
Address: Suite 62, 28 Old Brompton Road, London SW7 3SS, United Kingdom